Outkast Case Study: Advertising Advantage


  • ADAD
  • 489 sqm
  • New Fitout
ADAD were  relocating  from their existing premises in Petersham to a new office in the city CBD that  better reflected their brand image.

 The main spatial objectives were to provide a film production facility which could be integrated in the proposed Boardroom, a Sound Studio, to accommodate 2 separate parts of the business (sales and media production) which has distinctive needs and include an open breakout/meeting space.

Client objectives were met by accommodating  the separate parts of the business through the creation of  distinct zones; the sales team were located in the open plan area surrounded by acoustic absorbing space and a visual and audio “cave” was designed for the media production team. The overall fitout was designed with a sensitivity to existing features such as the parquetry floor and a distinctive design flair was created by juxtaposing these features with a new-age industrial look. These aesthetics were representative of the company’s brand and “feel” they wanted to emulate to the industry.

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"I love the way Outkast bring empty space to life.  They not only add furniture, they bring character, funkiness, colour and bring the outside in, which gives you a different vision and inspiration for a modern tenancy."
"Outkast's  marketing strategies have been fundamental in allowing potential clients to envisage how they can use the space. Their ability to turn around engaging spaces that fulfill market demand, in a short time frame is outstanding."
"I wish to express our appreciation for work you have recently completed in 309 George Street. Your ability to undertake tenancy fit-out works, on short notice, has greatly assisted us in attracting tenants to 309 George Street."
"The value of having a partnership with the ability to adapt and respond immediately provides the difference in solution and an exceptional result."
Outkast made the office all it could be with the time and money we had... even, i suspect absorbing some costs rather than hitting me with variations.
The Outkast Team from the Managing Director down were always there for us, very receptive and very respectful of our concerns and any questions we had. I'd definitely use them again.
Outkast understand what tenants want and delivered designs that appealed to our target market.


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